● CAREER ROADMAP

Digital Marketing & Marketing Ops

Drive measurable growth across channels and funnels.

Digital Marketers drive measurable growth through content, SEO, paid media, email and analytics. It blends creativity with data, offers strong remote and freelance options, and rewards people who can tie their work to revenue.

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The complete Digital Marketing & Marketing Ops field roadmap - everything worth learning, from fundamentals to advanced. Highlighted core topics are the ones we take you through in the UstackSchool programme.

Core - taught in the programmeRecommendedOptional / advanced

Foundations

The marketing funnel ICP & positioning Buyer personas Value proposition Brand strategy

Content Marketing

Content strategy Copywriting Storytelling Blogging Video content

SEO

On-page SEO Off-page & backlinks Keyword research Technical SEO SEO tools (Ahrefs / SEMrush)Local SEO

Paid Advertising

Google Ads Meta Ads Campaign structure Bidding strategies Retargeting LinkedIn Ads TikTok Ads

Social Media

Social media strategy Organic content Community management Influencer marketing Social listening

Email Marketing

Email campaigns Segmentation Automation / drip Newsletters Deliverability

CRM & Lifecycle

HubSpot / Salesforce Lead nurturing Customer retention Lead scoring

Analytics & Data

GA4 Attribution modelling Conversion tracking UTM tracking A/B testing Dashboards

Conversion & CRO

Landing pages Funnel optimisation UX for conversion Heatmaps

Marketing Ops & Automation

Martech stack Marketing automation Reporting Zapier / Make

Get job-ready

Full campaign capstone Portfolio Google / Meta certifications Interview prep

Tools & technologies

Google Analytics 4 Google & Meta Ads SEO tools (Ahrefs/SEMrush)Email platforms Canva HubSpot Google Search Console Looker Studio

Free, open learning resources

Every topic and tool above links to our in-depth UstackSchool guide for Digital Marketing & Marketing Ops. To go wider for free, these open resources also help:

freeCodeCamp →YouTube full course →More free resources →

Free resources build knowledge. UstackSchool adds the practical experience, evidence and support that get you hired.

Ready to start the Digital Marketing & Marketing Ops path? Get the skills, portfolio and support to actually land the role.

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