Social Media & Content

Build, grow, and monetise audiences across digital platforms with professional content skills.

4Modules

16 WeeksWeeks Duration

$60kAvg. Salary

85%Job Placement

Current cohort

Enroll now

16 Saturdays • 16 Thursdays

Thursday 7pm–9PM (GMT+1) | Saturday: 8AM–12PM / 3PM–6PM WAT

4 Modules · 16 Weeks

Next cohort

16 Saturdays • 16 Thursdays

Thursday 7pm–9PM (GMT+1) | Saturday: 8AM–12PM / 3PM–6PM WAT

OUR GRADUATES ARE HIRED BY

About this course

The Social Media & Content Creation Accelerator equips creators and marketers to build, grow, and monetise audiences across digital platforms. Over 16 weeks you will master content strategy, short-form and long-form production, community management, analytics, and AI-assisted content creation — graduating with a professional content portfolio.

You'll have access to:

6 Live Sessions

16 Audio Lessons

Book Summaries

Content Templates

30-Day Content Portfolio

Content Creator Certificate

Duration: 16 Weeks (4 Months)

Choose Your Learning Path

$250

Standard Bundle

Tools You'll Learn

Canva / Adobe Express

CapCut / Premiere Pro basics

Meta Business Suite

Buffer / Later

ChatGPT for Content

Google Analytics

Notion (Content Calendar)

Hootsuite

Social Media & Content — Hybrid Program

Topics Breakdown

Week 1

Content Strategy Fundamentals

Key Points

• Understanding audience research and persona development
• Defining content pillars and messaging frameworks
• Platform-specific content strategy differences
• Competitor analysis and benchmarking techniques
• Content audit: evaluating existing content performance
• Setting SMART content goals and KPIs
• Building a content mission statement

Summary

Build a data-driven content strategy that resonates with target audiences. Develop audience personas, define content pillars, and analyse competitor strategies across social platforms.

Skills Developed

Audience research

Content strategy

Competitor analysis

Content pillars

Goal setting

Week 2

Platform Deep Dive: Instagram, TikTok & LinkedIn

Key Points

• Instagram algorithm mechanics and ranking signals
• TikTok algorithm: completion rate, shares, and rewatches
• LinkedIn algorithm and professional content best practices
• Content formats per platform: reels, carousels, stories, posts
• Profile optimisation: bio, highlights, link strategy
• Hashtag strategy by platform
• Platform growth tactics: engagement pods, collaborations, consistency

Summary

Master the unique dynamics of the world's leading social platforms. Optimise creator profiles, analyse algorithm mechanics, and develop platform-specific content approaches.

Skills Developed

Platform strategy

Algorithm optimisation

Profile building

Hashtag strategy

Growth tactics

Week 3

Content Calendar Planning & Workflow

Key Points

• Building a consistent and sustainable posting schedule
• Content batching: producing multiple posts in one session
• Content repurposing: one idea across multiple formats
• Managing content workflows in Notion or Trello
• Briefing designers and videographers effectively
• Seasonal and event-based content planning
• Creating an approval workflow for brand accounts

Summary

Develop efficient content production workflows for consistent, high-volume publishing. Build content calendars, batch-produce content, and design repurposing systems.

Skills Developed

Content planning

Workflow design

Content batching

Content repurposing

Approval workflows

Week 4

Brand Voice & Storytelling

Key Points

• Defining and documenting brand voice and tone
• Hero's journey applied to brand storytelling
• PAS (Problem-Agitate-Solution) framework for content
• Emotional triggers in content: belonging, aspiration, fear, joy
• Writing scroll-stopping hooks for each platform
• Developing a consistent caption writing style
• Storytelling formats: behind-the-scenes, before/after, testimonials

Summary

Develop a distinctive, consistent brand voice and master the art of digital storytelling. Craft brand voice guides, write scroll-stopping hooks, and apply storytelling frameworks.

Skills Developed

Brand voice

Storytelling

Caption writing

Hook formulas

Emotional engagement

Choose Your Plan

16 WEEKS · PLAN

Social Media & Content Creation

16 Weeks

Payment Options

Standard Bundle

$250

Single payment – full access

Complete course access
All modules & tools included
Certificate of completion

16 WEEKS · PLAN

3-Month Installment Plan

16 Weeks

Payment Options

Installments (3 × $85)

$85/mo

3 monthly installments

$85 monthly payment

3 installments: $85 monthly payment

Complete course access
All modules & tools included
Certificate of completion

Single payment – full access
3 monthly payments

Our proven approach to student success

Maybe you’ve tried YouTube or a low-cost web development course. If you have, you know learning on your own can only take you so far. Humans learn best from other humans.
Ustack’s proven human-centric approach means you have a team behind you from day one.

Mastery from your mentor

Build software engineering skills faster with an expert in your corner. Your mentor will keep you accountable and give you an insider's view.

Counsel from your career coach

Get prepared for the job search. Your career coach will help you gain confidence and know-how to land the role.

Support from your student advisor

Stay on track and achieve your goals. Your student advisor has your back and will keep you on track to graduation.

Build a portfolio that proves your skills to hiring managers

In this bootcamp, you’ll work on six hands-on mini projects and five full portfolio projects, including a capstone product you can proudly showcase. By the end, you’ll have an interview-ready portfolio that proves your skills to hiring managers—and sets you apart from the crowd.

Projects by our Graduating Students

Effective Compliance Training with VR

While other companies use lengthy, monotonous compliance training, SISU VR’s product uses virtual reality to make this a more immersive and educative experience. They deliver compliance and prevention training with the competitive edge of Virtual Reality with immersive, realistic situations.